Another one bites the dust
On the heels of the Milky Way closing up shop in Downtown Boise this certainly isn't a welcome announcement in the foodie world.
Mortimer's in Downtown Boise is shuttering its doors.
KTVB:
Mortimer's closing; newspaper review forced decision
BOISE - A prominent downtown Boise restaurant is closing its doors – and the owner says a bad review in a local newspaper was the catalyst.
Mortimer’s in the Belgravia Building on Fifth Street will close Saturday June 21st . It’s the second upscale restaurant to close this spring – after the Milky Way shut its doors in April.
“For those of you who wonder why we are closing after eight years, the answer is simple: Last month Jon (Mortimer, restaurant owner) received the worst review of his career by the Idaho Statesman’s restaurant critic Guy Hand,” a letter to customers of the restaurant read.
This leaves Jon Mortimer with Franco Latino in Eagle, but I'd really consider that a step down from Mortimer's. We went there a while ago and just weren't overly impressed. Although now that it has Chef Mortimer's full attention maybe it'll get that kick that it seemed to need.
Although Mortimer doesn't attribute economics to the closing, I can't help but wonder how much our current economy is hurting local restaurants. There gets to be a point where people stop going out to eat to make up the rising price of... well, everything.
Some additional thoughts...
I was thinking about this while I was just mowing my yard and listening to some Zepplin.
If the circumstances of the closing of Mortimer's are, as Mortimer says -- and I have no reason to doubt otherwise, then I'd think that this is quite the honorable thing to do. Perhaps with all of the other ventures that Mortimer is involved in he didn't realize that the kitchen at his flagship restaurant was starting to lack. Which is especially important because the food that comes out of a chef's kitchen is the most important aspect of their brand -- it is their brand.
There is a tendency for restaurant and bar owners to put their head in the sand when it comes to outside observation and critique. Maybe he could have just written it off and kept plugging away, as his brand becomes more and more diminished. I've known a bar or two along with a Nampa restaurant that have failed to listen to outsiders and they slowly diminished out of existence. But it seems that he wants to continue with his other ventures, radio & TV and limit his ownership to Franco Latino (and the reasons he cites for keeping Franco Latino over Mortimer's are quite valid).
While it may disappoint fans, it makes sense and seems the right thing to do.
Read Mortimer's letter.











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